It's Too Damn Early For This Shit

The above clip bothers me for SEVERAL reasons - some of which are my own quirks (i.e. I am principally opposed to the long standing tradition of dudes asking fathers for their daughter's hand in marriage) but some of which are valid gripes.

For example, in what era do 30 year old women live at home, move directly from their father's house to their husband's house, and have a curfew of any kind? Is it really still "normal" that a woman's living arrangements are dictated by which man is overseeing her well-being? And if we were really going to chastise this woman for being out late, was it absolutely essential to the plot that Dad was the one doing the chastising? Does Mom play some kind of role in all of this, or is the whole marriage situation truly just a transfer between Dad and Todd?

The tribe of married women over at The Nest found this commercial absolutely adorable, and didn't understand the obvious issues with it. I guess that means our culture is still full of people who drive big trucks, keep their American flag next to their Bible on the nightstand, and think that Daddies are responsible for their Little Baby Girls until their Little Baby Girls find a husband and become his problem.

Maybe this upsets me more than normal because I just got engaged and am still struggling with the societal implications of being a "married woman," but at the very least I had hoped we were past the point as a society where patriarchy is endearing enough to sell coffee.

I did some research, and discovered that Folgers has been making sexist commercials for decades. In the one below, the husband actually shakes his finger in his wife's face for sucking at her wifely coffee-making duties (as opposed to thanking her for the effort, or just making his own damn coffee!) What's even more ridiculous is that the nice man at the drug store has to illustrate what a mountain looks like, otherwise the concept of mountain grown coffee would have gone right over her pretty little crappy-coffee-making head.




And if that wasn't obnoxious enough, here's another example. If this is where Folgers began, I guess I shoulda just been glad that Dad could make his own coffee while negotiating the details of his daughter's future.